We are a leading global communications marketing and public relations firm, present in 65 offices across the world. We help business and organizations evolve, promote and protect their brands and reputations, through the creation of campaigns, which have earned media at the core and are social by design.
We are independent and family owned which allows us the freedom to be constantly curious and deliver original thinking.
In Italy, we help companies to reinforce their relationships with key stakeholders from the media to social influencers, politicians, NGOs, trade and consumers. To achieve the highest level of success we have the best people in place; experts in media relations, strategy, creative, brand reputation, digital and research who drive and deliver award winning communication programs.
We have more than 30 years’ experience in reputation management, brand positioning and crisis prevention for industries ranging from FMCG, technology, health, food, crisis, energy, and public affairs.
Fiorella Passoni has been working in communication for over 25 years and currently leads Edelman’s Italy operations.
The agency was named Italian Consultancy of the Year by the Holmes Report.
The office is also coordinating 17 Edelman affiliates. Fiorella is a member of the European Executive Committee, the Global Talent Subcommittee, the Global Strategy Board and The Global Family Business Steering Committee.
In 2013 she was admitted to the Council for the United States and Italy. She’s an active participant at Deauville’s Women’s Forum and WIN Annual Conferences.
Elisabetta leads the Health Sector practice at Edelman Italy.
She has more than 15 years’ experience in health communications and has helped create some of the agency’s most creative and award winning work.
Elisabetta has both local and international experience in the ideation and management of strategic plans and programs with reference to RX, OTC and consumer health fields, with particular attention to: integrated marketing campaigns (disease awareness), influencer engagement, medical education, institutional relations, editorial projects, organization of special events, brand activation and coordination of international projects.
Davide oversees Italy’s B&SP work and is also an expert in corporate media relations and B2B.
Prior to this, Davide worked for Contempora, one of the main Italian PR agencies and has also contributed to local campaigns for some of the main Italian political parties.
Davide is passionate about sustainability and recently worked on some of the biggest CSR programs for clients during the Milan World Expo.
Claudia heads Edelman’s Financial Services business.
She has over 20 years’ experience in the communications industry, always specializing in business and financial issues ranging from financial communications to corporate, crisis and internal communications.
Claudia is a professional certified journalist, who started her career at Il Mondo weekly magazine and worked for other leading Italian media as a freelance.
Before joining Edelman, she worked both in house, at UniCredit banking group, and at PR firms – Rowland Italia, Cohn & Wolfe and Fleishman Hillard.
Dario is responsible for the financial management of the Italian office.
An expert in financial related matters, he previously served as Financial Director for Europe of HP Consultants and was Chief Financial Officer of Saima Avandero International.
Dario is a graduate of the Institut de Techniques Bancaires in Paris and has a BA in Finance.
Monica oversees Italy’s procurement processes and is responsible for all aspects of office management, including vendor and supplier management.
Monica also coordinates all event management including location, catering, logistics and production of materials.
Over the last 20 years she has managed some of the agency’s most varied initiatives and prior to joining Edelman she was Office Manager and Art Buyer for an Advertising Agency in Milan.
Sergio consults Edelman Italy’s Crisis Management business and corporate programs targeting both professional audiences and the general public.
He advises senior executives from both multinational and national companies in corporate activity and crisis management.
Sergio has spent many years in communications and prior to joining Edelman he worked as Director of Communication for both Alcatel Italia and IBM Semea.
Sergio has also worked as a senior journalist for some of the biggest economy newspapers in Italy.
Rossella leads Edelman’s Food & Nutrition team in Italy. She is an Edelman veteran with over 20 years at the agency.
Alongside running the agency’s food & nutrition accounts, she advises clients on corporate positioning, nutritional information, school and educational projects as well as publicity, trade and consumer relations and issues management.
Rosella has developed some of Edelman’s most important nutritional campaigns and has changed the behavior of multiple stakeholders in Italy.
Prior to joining Edelman, she worked as a journalist.
Giusi oversees Edelman Italy’s tourism speciality and media strategy, advising clients and professionals in the new media landscape, from influencers to traditional, from hybrid to social.
She has a strong background in brand with a primary focus on tourism.
She has a sound international understanding and has coordinated some of the agencies biggest hub clients in the tourism space.
She is also part of the new business team and a professional certified journalist.
Sabrina leads Edelman Italy’s Technology team, with a focus on some consumer brands as well.
She has more than 20 years’ experience in communications marketing and public relations, representing some of the most interesting and exciting brands in the industry today.
Sabrina is also responsible for new business activity and Europe & CIS Edelman affiliates co-ordination.
She is highly experienced in assuring a high quality performance to clients, whilst being able to drive and find distinction for some of the world’s biggest brands in today’s competitive marketplace.
Prior to joining Edelman, Sabrina worked for GCI Chiappe Bellodi (now MS&L Group).
Anna leads Edelman’s brand offering. She is a member of the international consumer task force where she’s coordinating the development of brand programs at European and Global level.
Anna has more than 20 years’ experience across the full spectrum of communications marketing and public relations, helping create, build and reposition historical brands ranging from FMCG, luxury and nutrition.
She has worked on a number of the agency’s most visible campaigns and has launched some of the world’s biggest brands for numerous targets including millennials.
Dennis counsels a wide range of the agency’s clients across various sectors (Energy, Transportation, Finance, Food and Beverage, Multimedia).
Born in the United States, Dennis worked as a veteran foreign correspondent and news executive, with a vast experience throughout Europe and the United States.
During his career, he reported from over 80 countries and in 1978 he was Pulitzer Prize finalist for his Vatican and papal coverage.
Dennis is the co-author of “Mass media e nuova Europa” (Mondadori, 2005), adjunct professor at the RAI Graduate School of Journalism in Perugia and at The Sole 24 Ore Business School in Rome and Milan.
He has served four times as president of Italy’s 100-year-old Foreign Press Association (StampaEstera) and currently heads the Communications, Media and Development sector of the Rome-based Council for the United States and Italy.
Media relations - Agency category
Pontifical Council for Europe
EMEA Digital Consultancy of the year
Global Digital Agency of the Year
Pan-EMEA Consultancy of the Year
Finalist in Mediterranean
Experience the Norwegian Seafood Quality
NSC Norwegian Seafood Council
Finalist in Sponsorship
Gioco del Lotto - 9 days of great interpretation: a real democratic casting
Finalist in Multicultural marketing
Città di Jesolo
Finalist in Web-based business
#WomenIn What Women Want @Work
Gold in Pharmaceutical RX
Melanoma: A Matter of Time
Digital Agency of the Year
Gold in CSR
Drink & Live Different: Carlsberg launches the “SustainaBEERity Era
Italian Consultancy of the Year
Silver Media Relations Award
Sport at the Service of Humanity
Pontifical Council for Culture - The Vatican
1 x Bronze Cannes Lions
1 x Bronze Cannes Lions
Hack in Black
2 x Bronze Cannes Lions
6 x Cannes Lions award including Gold for PR
13 x Cannes Lions award including Grand Prix for PR
Special Mention in Social and Sustainable Communication
Special Mention in Corporate Communication
Campaign of the Year and Best Environmental Campaign
Best Product Communication Campaign
International Agency of the Year
IO NON SCLERO – Projects and dreams don't stop for Multiple Sclerosis
European Agency of the Year
European Agency of the Year
This website requires Chrome, Firefox, Safari or Internet Explorer 9+